About Beads Etc. Reno

The Story of Beads Etc. Reno and Its Owners, Charles and Laura Jackson.

Beading and lapidary had been part of Chuck and Laura’s life prior to Laura working for Beads Etc. In 2013 Laura applied for employment at Beads Etc in Reno and was hired on a part-time basis. Within a short two months, Laura loved her job and the positive energy at the store. All of the co-workers who were great artists themselves quickly became part of her family. Laura quickly saw the sustainable potential with this store.

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In 2015 the owner of the store decided to close the Reno store. As the customers learned about the impending closure it became evident they did not want to see the store close. So, on March 30, 2015 the owner made a deal to sell the store to Chuck and Laura.


A new location was found within one week that had a welcoming, positive energy Chuck and Laura were looking for. Within a short thirty days Beads Etc. Reno’s new home officially opened May 1, 2015. This store has many blessings and good, positive energy, and Chuck and Laura look forward to servicing the Reno area for many years to come.